A well developed marketing strategy is essential is selling homes. Not just any marketing strategy, a strategy that is tailored. A well thought out strategy that is tailored for the target buyers/audience in marketing is essential.
At Holman & Holman you have a team of executives, marketing leaders, technologists and negotiation experts that are proven in multiple industries. We are leveraging technology to bring you the best solutions in home marketing, real estate servicing and buying services. Recently we have significantly expanded our own web marketing newtork with the launch of www.DirectoryServicesAZ.com Just another tool to help in the cross sell of homes in any market segment.
Today I am pleased to announce the launch of the Platinum Realty Collection. A premium selection of exquisite estates throughout the phoenix metro areas. www.PlatinumRealtyCollection.comrepresents a market segment strategy that is tailored for each individual homes characteristics. We take those characteristics that are the pivotal selling point of the home and we make it the focal point of the entire marketing approach. How? well PlatinumRealtyCollection.com is the hub of proprietary web domains that have been purchased over time that represent the typical features of premier homes and realty throughout the valley, these features are the “focal point” I mentioned earlier. A great example would be a Lake Side View home that can be found at www.lakesidebliss.com.
Furthermore we will take LakeSideBliss and leverage the marketing appeal of that throughout all marketing mediums that we choose, Print, Media, Internet etc again based on the target audience.
We think you will agree, that this represents a powerful marketing engine that is market leading and a differentiator. At Holman & Holman you get a “Commitment to Excellence through Innovation, Integrity and Quality”.
If you are interested in listing with us through this exclusive program, you can do so by contacting us at:
listme@platinumrealtycollection.com
We have many exclusive domains to market your homes unique appeals.
Nathan Holman - Holman & Holman Team - Realty USA Southwest.
REALTOR - Serving Glendale, Phoenix, Scottsdale, Peoria, Cave Creek
Categories: AZ Real Estate · Arizona · Cave Creek · Glendale · Home Buying · Marketing your home · Peoria · Phoenix · Platinum Realty Collection · Premier Estates · Premium Property · REALTOR · Real Estate · Real Estate Questions & Answers · Realty USA Southwest · Scottsdale
Tagged: Cave Creek, HOlman & Holman, Holman and Holman Team, Home Marketing, Listing Services, Nathan Holman, Peoria, Phoenix, Platinum Realty Collection, PlatinumRealtyCollection.com, Premier Homes, Premier Properties, REALTOR, Realty, Realty USA Southwest, Scottsdale, Southwest, USA
You can do all these things in the comfort of your own home, all you have to do is get the coffee and start typing your Real Estate questions. No more dwelling on issues or questions that you may have on the AZ Real Estate market, Mortgages, Finance, Selling, Buying, Contracts, you name it. Whatever the Real Estate or Mortgage question you can ask us.
How I hear you say? ChatOnIt……. www.ChatOnIt.com is our new forum service that is going to be integrated with all of our real estate service sites. We know this is one more item of value and convenience that you are looking for when you choose a Real Estate Agent to work with. Better yet if the questions have been asked before you can search for possible answers.
ChatOnIT is backed and supported by the Holman and Holman Team and by Tom Koon our mortgage partner of choice.
See You There….
Nathan Holman - Team Lead - REALTOR
The Holman and Holman - Realty USA Southwest
Categories: AZ Real Estate · Arizona · Cave Creek · Customer Service · Forum · Glendale · Peoria · Phoenix · REALTOR · Real Estate · Real Estate Questions & Answers · Scottsdale
Tagged: Arizona, AZ, Chat On It, Chat On Realty, ChatOnIt.com, Forum, Holman & Holman Team, Nathan Holman Realtor, Questions and Answers, Questions on Real Estate, Realty, Realty USA Southwest, Southwest, USA
Do you want to find your home or at least understand what is out there on the market without pressure with form to complete without phone calls.
We understand that you need to have your own time to be able to view homes within any given neighbourhood.
So we have totally opened up our MLS search capabilities to you and no you do not have to complete forms in the process. This was a decision made by popular request. We know that when you see our marketing and our approach to serving you as our customer you will choose the right team to service your needs. Here is a refresh of our capabilities today that can serve you:
1) Our web network for home marketing extends to over 42 different web services in total that you can have your home marketed through.
2) Our customer centric approach to serving you, puts you at the center of the process and is based on your needs, not ours;
3) We leverage the very latest technology to e-enable our processes to minimize your inconvenience, this reduces your need to find a fax machine as it can be done electronically and securely;
4) You have a team of very dedicated Agents that have years of professional skill development and expertise that will be put to practice to serve you they include:
- Advanced Marketing and Web Marketing;
- Advanced Market Analysis Skills & Professional Buying Skills;
- Highly Leveraged Negotiation Skills developed over years serving large corporations in America to help them make more money and save more money. These same skills and advanced negotiation skills will be put to practice to serve you;
Contact us now we can help.
Nathan Holman - REALTOR
Realty USA Southwest - Serving Glendale, Scottsdale, Phoenix, Peoria, Cave Creek, Glendale
www.holmanandholman.com and www.homehuntingaz.com
Categories: AZ Real Estate · Arizona · Cave Creek · Customer Service · Glendale · Home Buying · Peoria · Phoenix · REALTOR · Real Estate · Scottsdale
Tagged: AZ MLS, HOlman & Holman, Home Search Arizona, Home Search in AZ, MLS, MLS Search, Nathan Holman, Real Estate Search, Realty USA Southwest
In todays market with the abundance of information on demand you can find out about anything if you know where to look.
If you have ever wondered about a community, it’s services, the employment levels, you can find with us. We have the latest interactive map technology that will help you find the community in which you want to live tomorrow. It is available to you free here or as part of our entire service solution in buying through us.
Please explore more here and do not hesitate to contact us to serve your needs as a home buyer.
We look forward to serving you.
Nathan Holman - REALTOR - Realty USA southwest
Serving: Glendale, Scottsdale, Phoenix, Peoria, Cave Creek, Glendale.
http://www.holmanandholman.com/
Categories: AZ Real Estate · Arizona · Cave Creek · Customer Service · Glendale · Peoria · Phoenix · REALTOR · Real Estate · Scottsdale
Tagged: Cave Creek, Directory Services, DirectoryServicesAZ.com, Glendale Realtor, Holman & Holman Team, Listing Services, Nathan Holman, Phoenix, REALTOR, Realty, Realty USA Southwest, Scottsdale, Service Directory
Firstly Happy New Year to all.
With the New Year there is a sense of a new beginning, a new optimism and therefore, new opportunity to sell your home.
With the Holman and Holman Team, we are your choice in this market to sell your home. Why?
1) With us you get a team, A team of dedicated Agents that are here to serve you, you do not just get the services and attention of one.
2) We have incredible marketing capability that is backed by the ability to syndicate across multiple service providers to market your home with the Point 2TM network. The following diagram shows our ability to market across these partners and who they are. We know you will recognise many:
Click here for Full View
Furthermore, we have successfully agreed through this network to also market your home on the co-operating agents websites across the area. We are currently agreed and handshaked with over 200 Agents. This means that there are over 230 WEB sites that will have your home listed on it.
3) We also have our own marketing powerhouse of successfull web sites. The Holman and Holman Network will also be utilised to the fullest. Each site within it has it’s own marketing appeal and service appeal that once entered a web surfer can browse and follow banner adds and links that extends across 12 different sites. These sites in aggregate are realising on average a user hit volume of over 10,000 hits per month. Our E-Marketing and Cross Sell strategy is Best in Class within the Market.
4) Your home will also be listed with a virtual tour profile at REALTOR.com Arguably the largest user volume service site on the net for home sellers.
5) Each home will have a virtual tour as a minimum and we will take high resolution photo shots and digitally include these in your home profile.
6) We will also consider the specifics of your home and choose additional marketing avenues based on the target audience that we will be marketing too. If your home is a premium home that has distinct appeal and features. We will also leverage our own proprietary service ”The Platinum Realty Collection” and your home will have it’s own dedicated web domain an example of which can be seen at www.lakesidebliss.com. This is additional to traditional print mediums and other media service that will be explored to best market your home.
7)We make working with us easier and less time consuming and demanding on you. How, we pride ourselves on the utilisation of technology and the “e-enablement” of our process. We utilise technology to minimise inconvenience for you, and deliver docs electronically through your email. Learn More……
8)We are contactable and we total access to emails and telephones. We all carry email enabled devices as our cell phone solution. We also all have cell phones.
9)We bring leveragble experience that is going to put the selling of your home into safe hands.
10) If after all this you are not sure what you want to do, if you want to buy or sell or stay where you are but still need to be sure. Lets Chat On It. This is our own chat and forum service that enables you to ask any questions that you may have. Alternatively you can call us locally at: 623 322 2850
Our Service areas are Phoenix, Scottsdale, Peoria, Cave Creek, Glendale
Thank you for your time.
Nathan Holman - REALTOR -Realty USA Southwest
www.homehuntingaz.com & www.holmanandholman.com
Tel: 623 322 2850
email: nathan@holmanandholman.com
eProfile: www.nathanholman.name
Categories: AZ Real Estate · Arizona · Cave Creek · Customer Service · Glendale · Home Buying · Home Price · Home Sales · Marketing your home · Peoria · Phoenix · REALTOR · Real Estate · Scottsdale
Tagged: REALTOR, Glendale, Scottsdale, Peoria, Phoenix, Realty USA Southwest, Nathan Holman, Cave Creek, Marketing your home, Home Listing Services in az, Holman and Holman, Team
Having worked in corporate most of my professional life I fully understand “Spin”. Words are easy to say and print, but what is our EQ on the subject? EQ? what is that I hear you ask, EQ is “Executional Quotient”, our ability to deliver, deliver on the promise.
How many times have we purchased things based on the word of the sales person or the description given at time of order only to find that it is short of expectations. This is the delivery, this is the execution, this is the promise that we all make at various time in our lives and if we provide services to our clients we make promises every day. The question is, do we live up-to the promise? Is the customer perception of our services and the execution of our services the same as our own perception. In reality they are never the same, there are always gaps and differences.
All these are great questions and observations, what do we do about it?
Well the first is eliminate the barriers of communication between your customers and you, ensure you are regularly checking the pulse of your customers and solicit feedback, through surveys and measure your progress and improvements over time. This I refer to as a QUALITY principle.
Deliver on your promise, even if it is against your best interests to do so? A classical example of that is when times are tough and we are continually looking at our budgets, how deep into our pockets do we dive, if the difference is a great marketing campaign for our clients? This is INTEGRITY.
Exploit INNOVATION, In the world that we live today, technology is changing our lives, behaviours are changing quicker than our ability to keep track of them, all of which is fueled by technology. “Blog on” I hear you say……
These three areas are in summary are in reverse order are: Innovation, Integrity & Quality. At Holman & Holman our motto, our culture is principle of being “Committed to Excellence Through Innovation, Integrity & Quality“ This is what I stand for, and our team stands for when we deliver to you, our customer.
Come and be our customer……………call now: 623 322 2850 email: Info@holmanandholman.com
Written By: Nathan Holman REALTOR - Holman & Holman Team, REALTY USA SOUTHWEST.
Categories: Arizona · Cave Creek · Customer Service · Glendale · Home Buying · Opinion · Peoria · Phoenix · REALTOR · Real Estate · Scottsdale
Tagged: , Cave Creek, Commitment, Excellence, Glendale, Holman & Holman Team, Nathan Holman, Peoria, Phoenix, Quality, REALTOR, Realty USA Southwest, Scottsdale, Service
The Holman & Holman Team are delighted to announce the launch of our new site www.InvestingInAZRealty.com. This site will serve as an invaluable source of information for the residential investor. We will provide you with market updates, market opinion, market trends, latest news and potential implications to investors throughout the Metro Phoenix, Glendale, Scottsdale, Peoria and Cave Creek areas of AZ.
The Holman & Holman Team, are a team of dedicated Agents working for you, to serve and help you find the right investment property. The Holman & Holman team has access to many tools and data sources that will serve to be invaluable when making your decisions. We service primarily the metro areas of Phoenix, Scottsdale, Glendale, Peoria and Cave Creek, but will also venture further afield if needed. Lets look at some of our services that we can provide for you:
- Area reports on demographics covering services infrastructure, economic indicators, schools, local community reports - All of which will serve as invaluable data and information to help you through your decision making process;
- Population reports and education levels;
- Locality to business and services;
- Income levels
- House Values
- Employment Levels
We think that you would agree that this can serve as an invaluable source of reference. Contact us now for your free confidential report on the zip code of your choice.
Furthermore we can provide for you detailed analytics of property values and market events as well as offer our latest market snap shot services that will provide you with detailed information that keeps you informed of market events.
The Holman & Holman Team are a Team of Agents at Realty USA Southwest, a formidable partnership in todays tough market. See our Links Sections for more information on our entire services.
Categories: Arizona · Cave Creek · Customer Service · Glendale · Home Buying · Home Price · Home Sales · Home Values · Investment · Market Price · Market Snap Shot · Opinion · Peoria · Phoenix · REALTOR · Real Estate · Scottsdale
Tagged: , Cave Creek, Glendale, Home Values, Investment, Investment Services, Market Trends, Market Watch, Nathan Holman, Peoria, REALTOR, Realty USA Southwest, Scottsdale
What is Service Quality? What is Service Excellence? Is our answer to these questions the same as our customers answer. (If we were to ask them?)
I find these questions both fascinating and challenging and as a business owner, a professional and as a Real Estate Agent & REALTOR, I am inclined to try and answer these questions head on. I have spent the last 15 years studying and practicing management and leadership in large organisations that have invested thousands and thousands of dollars trying to find leading answers to these types of questions in an effort to drive best practices. I have seen many video’s and read many development materials that we should all read in the never ending pursuit of personal development and excellence. The one key answer that was common across all was that in order to deliver quality service, it first must be built around the customer for which you are trying to serve……..
One of the key reasons as to why I entered this profession is that I see opportunity, opportunity to contribute, opportunity to serve and opportunity to excel. In doing so I have tried to develop my own thoughts and ideas as to a customer centric approach as to how I service my customer, understand their needs and deliver on those needs. The model below illustrates my own thoughts which stem the history of learning’s, videos and readings that I outlined earlier.
Customer Centric Model
We need focus on our customers needs first, covering these simple but highly customer focused steps:
- Determine Needs & Wants of the customer - “What are the essential must haves - Needs”, “What are the nice to haves - wants” How do you prioritise these items when searching for a home. How do you make them central to decision making and as such simplifies the whole home buying process and will probably make it less stressful for all.
- What is the current state and readiness of your existing home, How do you transition your home from a home to a highly desirable and marketable product that drives premium value relative to alternatives (Competition).
- How does your home compete with alternative offerings on the market place, what are it’s pro’s and con’s and how can we maximise these to drive the best end result. Furthermore based on the competition how is your home positioned relative to them and also the target market for which the home is going to be sold.
- Based on target market, what are the best mediums and channels of marketing that takes into account the specifics of the home and the target markets.
After completing all of this and delivering on the promise of our REALTOR responsibilities and great response to Phone Calls, our end result should be Service Excellence. Furthermore we are personalising things centered on our customers needs and wants, in that our marketing of the owners home is not performed on a “cookie cutter basis”, we tailor it ensuring we are “matching our market with our marketing”. The “3M’s” of essential marketing success, ensures the best result for our customers.
With the Holman and Holman team you get the best and the brightest in Real Estate Leaders, Practitioners and Marketeers.
You can find out more at http://www.holmanandholman.com/ or http://www.homehuntingaz.com/
You can also reply to us direct by posting a response.
This message was brought to you by MORE
Written By: Nathan Holman, REALTOR - Realty USA Southwest, Inc.
Categories: Arizona · Customer Service · Glendale · Home Buying · Marketing your home · Opinion · Phoenix · REALTOR · Real Estate · Scottsdale
Tagged: , Glendale, Holman, Holman & Holman Team, Nathan, Peoria, Phoenix, Quality, Real Estate, REALTOR, Realty, Realty USA Southwest, Scottsdale, Service Model
When you look at the banner on this site, you are reminded firmly just how beautiful the world is without the human population to mess things up. Just the natural unchanged scenes that are available to us all, if only we just pause for a moment to marvel the beauty. In the ever increasing trend of increased consumption, it is not a small wonder to realize why the subject of “Green” has started to gain such significant political and social attention.
Practically everything we do, buy and consume has an environmental impact, from the cars we drive, the food we purchase, the homes will live in and the chemicals we use to keep things clean. From a home buying and building perspective more and more people recognize the simple fact that they have a choice, or more to the point are demanding one.
It is an interesting and growing trend on home building and development in AZ, in that people are looking for greener alternatives, both in the construction and the “Carbon Foot Print” that the home creates. I.e. is the home built with sustainable and replenish-able materials? Some woods e.g. OAK demanded in construction and the decoration of our kitchens or floors take over 100 years to grow into a tree that can be used for raw materials. Is this truly a material that we can use without consideration to the consumption of it or the sustainability of it. The Brazilian Rain Forrest depletion for wood export, is another great example that is used largely in building construction.
So with the wealth of great intelligence of man, what is man doing to change it’s consumption behaviours and what are some Home and Real Estate developers doing to respond. Well the best way to answer that is simply that there is promise on the horizon. Some developers are looking at their construction methods differently and materials used. As an example there is some growing trend in the use of precast concreate components to quickly construct home and building structures with less internal timbers. They are looking to the origins of their supply chain for improvements, and they are certainly looking at the end result in terms of efficiency in consumption of energy and resources such electricity and water, and develop homes that are more environmentally conscious. That is good right…..?
Well the challenge is that these homes are characteristically the higher end price tag homes and as such have a premium price tag to go with it. Mainstream has some way to catch up with the largest challenge of remaining profitable in a challenging Real Estate Market, and also remaining competitive when pitched against developers that persue a “lowest cost materials and construction approach” that is not environmentally focused.
We as humans in the end look at the “cash in or out” of our pockets. The question is “Are we ready as humans to start paying a higher price for the way we live now in the form of cash out of pocket, or are we more intent on paying a greater price of damaging our future and the beauty of the world”. Time will be the test of that……
I live in hope that the great efforts of individuals trying to change government and corporation policy, will help in continuing to raise the profile of “Green”. As a REALTOR I am committed to that in the way I live and work, I am also committed to helping people find their Green Home in AZ.
By: Nathan Holman, REALTOR, USA Southwest Inc. www.holmanandholman.com
Categories: Arizona · Glendale · Green Living · New Home Build · Opinion · Phoenix · REALTOR · Real Estate · Scottsdale
Tagged: Green Home Construction, Green Living, New Home Build, New Home Buying, REALTOR
